The Power of Words Project is a Svelata Foundation initiative whose mission is “bringing the power of words to life by using the transformative influence of art through a community-based creative humanitarian mural project.” Svelata founder Mia Tavonatti commissioned No Ink to create a CMS-based website that would serve to be the “front end” for a project that, by its very nature, required user input and interaction. Users were encouraged to suggest a word that answered the question, “If you had the power to choose one word that defined the vision you hold for the future of your community, what would it be?”
The site was interesting enough, but they also needed to get the word out on the street. Mia mobilized a team of people that would walk the streets and obtain votes. In addition to the clothing I designed, I created motion graphics for a video, posters, postcard mailers, and other promotional materials. This project had it all: a truly integrated effort!