The Motorola Multimedia Group (MMG) laptop show was a flagship presentation that surpassed all client expectations. Motorola approached us wanting a show that would wow investors and the public, play from laptop computers, and be customized every time to suit the needs of whomever was being presented to (large or small audiences, different investors, small suppliers, cable companies… anyone.)
Used to showcase the capabilities and the future of media everywhere, this was a sales tool that was used worldwide to demonstrate the delivery of information via Motorola’s CableComm system, now known everywhere simply as the “cable modem.” Motorola needed to show investors, the media, and the world what the Internet could be when the information was delivered digitally, via the cable system. Telephony, video delivery (television), and then the Internet were still delivered via traditional mediums. Convergence was a thing of the future.
No Ink created this multimedia show in an amazingly short time frame (3 weeks) as a modular, animated system of interactive slides, customizable each time a salesperson presented. Simply put, there was nothing like this as a sales tool at the time, and I presented this “program” at hugely important events, like the Goldmann Sachs Annual Investors Conference. To say the organic, ever-changing presentation was a success would be an understatement.