Bill Bailey didn't have a large budget, but I wanted the website to reflect the intricate work and attention to detail that Bill put into every custom rocking chair he made in his wood shop.
I decided to create an "environment" in which the chairs would reside. A simple – yet subtle and elegant – home page with atmospheric animation was created. In addition, I had a photo shoot with the two main models of chair that Bailey makes, and constructed a pretty sophisticated html-ony table to show closeups of the joinery and detail that goes into every chair he creates.